What if you switched from buying online leads to buying into your entire community? That’s what Ryan Adams did, and today he’s the face of his 10,000-home geo farm. He’s documented his entire strategy for winning geo leads – and you can access it all for free!
Transactions
GCI
Monthly postcards deployed
ROI on geo farm activities
Annual community events
Business attributed to geo farm
Event promotion examples
Top performing videos
QR postcard mailer examples & strategy
“The biggest thing for coaching with me has been the accountability. If I’m not hitting my goal, I’ve got to tell my coach. Then we need to figure out the problem. It could be the lead sources or the actions I’m not taking. It’s my coach and pulling out the drawing board, asking what I need to do. I have someone who’s looking at my business every week and looking for those blind spots and what I can do to fix them.”
Geo farming in real estate means targeting a specific area with your marketing and growing your brand reputation there over time. Whether it’s a neighborhood or a zip code, you want to own all the transactions happening in that area. Geographic farming encompasses all marketing specifically targeting your area – but as you’ll see in the Playbook, there’s a special skill to winning geo leads.