Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules…

The Best Types of Content for Your Real Estate Social Media Marketing “Social media content” covers a lot of ground. From Instagram to TikTok for real estate, social media in real estate is the perfect outlet for marketing. The options are…

We all know demand for properties is a little crazy right now. Pocket listings, multiple offers, bidding wars, etc… So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it. And losing out is painful –…

Are you using Instagram Stories Ads as a way to promote yourself and your listings? It’s a great opportunity that many agents aren’t taking advantage of. As opposed to 85% of Facebook videos that are watched with the sound turned off, 60% of…

We all know one of those competitors who is able to make communication with his or her clients seem so smooth and effortless. Maybe they’re a natural… Or maybe they just know the secrets I want to share with you today. There’s a lot more to…

Having the right answer or knowing what to say in specific situations can make all the difference in the world. Today I’m sharing proven scripts for seven specific situations you might find yourself in – when it’s absolutely crucial that you…

Admit it… When you hear about an agent involved in one of those absurdly large, news-making real estate transactions, it’s easy to let envy creep in to your thought process and tell yourself things like… …They’re one of the lucky ones….

Ever catch yourself saying you want to be a “fly on the wall” for an interesting conversation? I know the feeling. But luckily, I didn’t need to transform into a fly… for this one, anyway. I just had to find some space when a heavy-hitting…