Real estate training that changes with the market.

Tom Ferry Pivot is built as training for real estate agents who are already active in the business — specifically agents closing between 4 and 12 transactions a year who know what they should be doing but can't make execution stick consistently. It's also a strong fit for agents transitioning out of coaching who want to stay inside the Tom Ferry system.

Tom Ferry Pivot is a real estate training subscription — it teaches you the system; coaching gives you regular private one-on-one sessions with a coach dedicated to you and your needs. Your coach personalizes the system to your specific market, database, and goals. Think of Pivot as where you build the foundation and coaching as where you accelerate and have someone holding you accountable to success.

Tom Ferry Pivot real estate training includes weekly live Core 4 training sessions led by active TF coaches, on-demand access to session recordings, the 6 Figure Agent eCourse, TF Learning Levels 1–3, business planning tools, Quarterly Review workshops, and an exclusive member community. Every element is designed to support consistent weekly execution — not just learning.

Pivot creates consistency through structure — training for real estate agents built around a weekly rhythm of showing up, getting the system for the week, implementing one clear action, and repeating. Most agents don't fail from lack of knowledge; they fail from lack of a structure they can actually run on week after week.

Tom Ferry Pivot is designed primarily for agents who already have a foundation in the business and are ready to systematize their execution, rather than as real estate agent training for complete beginners. That said, agents in their first one to two years who are committed to building strong habits early will find genuine value in the weekly training rhythm and Core 4 framework.

Yes — weekly live real estate training is the core mechanism of Pivot, with a new 45-minute session led by an active TF coach every week covering one of the Core 4 systems. As real estate training online, all sessions are recorded and available on demand within 48 hours for subscribers who can't attend live

Most real estate training programs are built once and go stale — Pivot is a living system, continuously updated based on what hundreds of TF coaches are seeing work in the field right now. It's also the only real estate training online subscription powered by the collective expertise of an entire coaching organization rather than a single coach or celebrity personality.

Yes — Tom Ferry Pivot includes the Core 4 framework, business planning tools, Quarterly Review workshops led by coaches, and the 6 Figure Agent eCourse as part of the real estate training program. These aren't supplementary resources — they are the operational backbone of how TF coaches work with agents, delivered in a format you can run independently.

Tom Ferry Pivot costs $149 (Founding Member Pricing $99)/month with no long-term contract — cancel anytime.

Yes — 21 days, with full access to everything. We do ask for a card to start, and on day 22 it's charged $99 for the month or $999 for the year, depending on which you picked. You'll get an email on day 18 before anything happens, and you can cancel in two clicks from your dashboard at any point. No contract, no cancellation fee.

A six-session series running bi-weekly from September 14 through November 23, led by Bob McCranie. It covers building a real estate website that search engines and AI platforms can find, understand, and recommend — inventory-first architecture, search pathways, AI readiness, and the authority loop that compounds over time. It's included with your subscription and runs alongside the regular weekly Tuesday sessions.

No. Every session — weekly Tuesday training and the Listing Velocity series — is recorded and in your dashboard within 48 hours, along with slides and materials. Members who attend live get the Q&A, but nothing is lost by watching later.

Sixty minutes on Tuesday. Thursday office hours if you want them. One thing to implement each week — that's the discipline the system is built on. During the fall, the Listing Velocity sessions add an hour every other Monday, live or recorded.