You have to be extremely careful of coming across as misrepresenting the facts to serve your own interest. So when we’ve been talking about controlling the narrative, what we really mean is correcting a false media narrative. Let me say it to…

Pre-Listing Packets: To Send or Not to Send? That is the Question! I started this breakout session with a strategic marketing question : Do you send a pre-listing package to your clients? Why or why not? Now I want you take some time to think about…

Robyn’s Career-Defining Revelation For nearly two and a half decades, year in and year out, Robyn averaged 10 home sales in her Northern Virginia marketplace. She made a decent living in the process. Then Robyn had a revelation. “I saw so much…

Do Your Clients Actually Know You? I bet you weren’t expecting that loaded question! According to Jason, building familiarity with your clients is EVERYTHING in business. People will buy or hire businesses who they’re most familiar with and if…

I love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent…

Are you a committed real estate agent or just a hobbyist? If you want to be the go-to agent to work with in your area, then you have to possess the most sought-after ability of the 21st century: learning faster! Before you throw your hands up in the…

Here’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need…

In real estate, we pride ourselves on getting answers quickly for our clients. We extol “speed to lead” and getting homes sold faster than anybody else. But when you take a step back, sometimes speed isn’t the priority. Going deep is what…